Reading List for Entrepreneurship and Customer Acquisition
Please do all the reading for each class before the class it is listed under.
Looking For Customers? Be A Hunter, Not A Gatherer
Do things that don’t scale
Digital Marketing for Everyone – http://amzn.to/UXT2aL
10/20/30 pitch rule: http://blog.guykawasaki.com/2005/12/the_102030_rule.html
http://kb.mailchimp.com/video-index/ Watch any that you find interesting. I suggest Create and Send a Campaign.
http://www.appsumo.com/googlevid/ (feel free to browse through, but watch full intro)
Start Something That Matters: http://www.amazon.com/Start-Something-Matters-Blake-Mycoskie/dp/0812981448
WIKISPEED case: https://www.dropbox.com/s/fd1p7sphf4ymftv/WIKISPEED%20case.pdf