My story

After working at a law firm for a year, I got hired by a small software company. I joined the marketing department and started using digital marketing to acquire customers for our B2B business. I also started teaching "Digital Marketing for Everyone" to help entrepreneurs use digital marketing to acquire customers. As more and more people came to me with marketing questions that were really product questions, I started learning about lean and agile and how to build products and services people want to use and buy. That led to teaching "Start Making" with General Assembly, a corporate education workshop for Fortune 500s, and running a startup accelerator at the University of Oklahoma. I now frequently teach the rapid innovation process and have co-founded TractionTank.com to test a new pre-accelerator methodology.

Available on Amazon

Available on Amazon

In the summer of 2014, five new startups went through a Lean Startup-focused Accelerator. This book explores the lessons learned from the Accelerator with real stories told by the participants.